SFME

Sport & Fitness Middle East

Sport & Fitness Middle East is the ‘go to’ title for sport; fitness; nutrition and lifestyle. From exclusive interviews with world-class sports stars, to training and health tips we’ve got you covered, including all the latest lifestyle trends.

Launched more than 10 years ago we have interviewed and achieved an insight into the training lives of athletes such as Usain Bolt; Lewis Hamilton; Ronnie Coleman and Jay Cutler. As the knowledge of nutrition continues to evolve, so has our coverage of the latest health supplements. From lowering blood pressure through apple cider vinegar, to explaining why whey protein not only assists in building muscle but also manages to lower cholesterol.

The sport and fitness industry continues to grow around the world and as Saudi Arabia has started to invest billions of dollars internally to support health through sport this growth and awareness will continue to escalate for years to come.